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FARM 2 FINISH®
Our core strength is the Farm to Finish® process, a unique vertical manufacturing approach that ensures quality control at each stage of the manufacturing process.
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Before Farm: Research & Development
• Continuous research to develop new varieties of cotton seeds.
• Educating farmers on proper use of fertilizer and chemicals, thus eliminating contamination while harvesting.
• Commitment to social responsibility by assuring fair price to the farmers.
• Venus has developed a Cooperative Cotton Cultivation program.
• Venus supplies farmers with cotton seeds and educates them on agricultural know-how.
• Venus buys back the harvested cotton at a fair price.
• Guarantee of fair price improves the quality of life and motivational levels of the farmers.
• Fully integrated manufacturing facilities in India & China w/ state-of-the-art machinery.
• Yarn spinning, weaving, dyeing, confection
• World class, in-house design studio with state of the art equipment.
• Award winning design team works directly with key customers to develop exclusive products for their private label brands.
• Delivering innovative, fashion forward designs that have great-perceived value and salability.
• Talented pool of technical expertise
• Textile engineers come from some of the best textile
manufacturing & design schools
• Involved in product development, quality assurance,
customer service & design engineering
Technology & Product Innovation
• Strategic partnership with Milliken® & Company for
superior performance fabrics.
• Providing innovative product solutions for problems
once thought common to daily living.
• Product sustainability: enhanced product performance
requires fewer washes, energy & labor.
• Process control in every stage of product development
• Automatic on-line inspection
• Online yarn quality monitoring & yarn fault clearing
• Global warehousing & distribution model
• State-of-the-art ERP & supply chain solution
• Software for data accuracy & on-line tracking
At the heart of our philosophy is strong quality leadership
along with an environmental and social consciousness.
We are committed to sustainable manufacturing initiatives that
greatly benefit the environment and the surrounding community.
• Rainwater harvesting • Water treatment programs
• Natural resources such as wind energy are used to generate power.
• Fair price program with farmers, improving quality of life.
Committed to continual efforts in R&D to provide
safe and sustainable products to our customers.